Cloud
SAP Customer Experience also called SAP C/4HANA is a CRM solution suite that helps you achieve customer excellence. From a customer's first interaction with your company when they decide to purchase your company, SAP Customer Experience helps you with every step in the process.
SAP can provide this through numerous integrated
solutions.
The SAP Customer Experience suite includes solutions for
sales, marketing, service, commerce, and customer data.
Understand your audience by anticipating their needs. A unified customer profile from every data source across the enterprise can provide unique insights to help you serve your customers better.
Engage your customers by acting on insights and delivering hyper-personalized experiences. With our portfolio of solutions you can engage your customers at the right time with the right message.
Deliver on your promises – from providing a quick and simple buying experience to having orders ready for a seamless pickup, to showing up on time for a service call. Fulfilling your brand promise is critical to customer satisfaction.
Deliver the right message at the right time and in the right place to drive engagement and inspire customers to act.
In addition to the information laid out above, there are a handful of important SAP Customer Experience terms you should also be familiar with. Here are they are in list form:
SAP Analytics Cloud: A cloud solution that combines planning, business intelligence, and predictive analytics.
SAP Cloud for Customer: A group of interrelated customer experience solutions and tools for sales and service.
SAP Configure, Price, and Quote: A solution used to manage personalized and configurable products in SAP Commerce Cloud, SAP Sales Cloud, or SAP Service Cloud. Originally part of CallidusCloud.
SAP Customer Experience (SAP CX): The umbrella term under which SAP’s CRM solutions fall, including but not limited to SAP Customer Experience.
SAP Customer Experience Services: A team dedicated to helping SAP Customer Experience users make the most of their solution.
SAP Customer Service Management: A solution used to provide cloud-based, intelligent help to customers when they need it. It is part of SAP Service Cloud.
SAP Sales Automation: A solution within SAP Sales Cloud used to provide sales reps with
up-to-date information on leads and customers. It was formerly known as
SAP Cloud for Sales and was obtained in the CallidusCloud acquisition.